Care in Rugby
Rugby carries 38.7 beds per 100 residents aged 85+, against a national average of 32.5 — oversupplied
Demand & supply today
| Residents aged 75+ | 10,324 |
| Residents aged 85+ | 2,838 |
| Registered care beds | 1,097 |
| Beds per 100 aged 85+ | 38.7 |
| Beds at the national rate (32.5/100) | 922 |
| Surplus vs national rate | 175 beds |
| Beds in homes registered for nursing | 417 |
| Beds in homes registered for dementia | 1,064 |
Quality of the existing stock
76% of beds sit in homes rated Good or Outstanding by the CQC. 173 beds sit in homes rated Requires improvement or Inadequate — supply that may not endure, and therefore latent demand a new scheme can plan around.
Largest providers in Rugby
| Provider | Homes | Beds |
|---|---|---|
| WCS Care Group Limited | 4 | 174 |
| Crosscrown Limited | 5 | 153 |
| Pinnacle Care Ltd | 4 | 99 |
| Barchester Healthcare Homes Limited | 1 | 90 |
| Willowbrook Healthcare Limited | 1 | 76 |
| WT RB Opco 1 Limited | 1 | 76 |
| Hallmark Care Homes (Rugby) Limited | 1 | 74 |
| Town Thorns Care Limited | 1 | 66 |
Appraising a care site in Rugby?
Threshold Care turns this picture into a site-level appraisal: drop a pin, set the catchment, and see the over-85 demand, every competing home and its CQC rating, the gap, and the maximum land bid — in under 60 seconds.
Become a founding partner →Care in Rugby — questions
- How many care home beds are there in Rugby?
- There are 1,097 registered care home beds across 30 CQC-registered homes in Rugby, of which 417 are in homes registered for nursing care and 1,064 in homes registered for dementia care (2026-07-10).
- Is Rugby undersupplied or oversupplied with care beds?
- Rugby has 38.7 beds per 100 residents aged 85+, against a national average of 32.5 — oversupplied. That is 175 beds above what the national rate implies.
- How will demand for care beds in Rugby change by 2043?
- The population aged 85+ in Rugby is projected to change by +62.5% between 2025 and 2043 (ONS 2022-based projections). Held at today's 1,097 beds, that would be 23.8 beds per 100 aged 85+ — undersupplied, a shortfall of 402 beds at the national rate.
- How many care beds does Rugby need?
- At the national rate of 32.5 beds per 100 aged 85+, Rugby would hold about 922 beds today against its actual 1,097, rising to roughly 1,499 beds by 2043 as the 85+ population grows.
Nearby authorities in West Midlands: Shropshire · Birmingham · Wychavon · Stratford-on-Avon · Dudley · Coventry · South Staffordshire · Solihull · Stafford · Newcastle-under-Lyme
All of West Midlands · All areas
Method: CQC HSCA Active Locations give every registered care home, its beds, registration scope (nursing / dementia) and latest rating; each home is assigned to a local authority by its nearest ONS population-weighted centroid. Demand is ONS small-area population aged 75+/85+ (2020); growth is ONS 2022-based subnational projections for the 85+ band (2025–2043). The national benchmark of 32.5 beds per 100 aged 85+ is computed from the same data, not assumed. Figures are estimates for research and site screening, not a substitute for a commissioned feasibility study. Updated July 2026.